Traditional print and broadcast news outlets, coupled with the power of social media, can do more than drum up business, they can transform it. In 2015, a PR effort turned a front page story into a success story.
Brenda Stoner had a simple need, a pickup truck. She didn’t own one and didn’t want to have to go through the hassle of renting one, so she did what most people do in those situations…she called a friend and borrowed one. From her frustration to obtain a simple way to transport one piece of furniture from Dallas to Plano has blossomed into PICKUP.
Go PR worked with Brenda and her partners to garner media attention on this unique, and highly sought-after, service. Obtaining coverage on the front page of the Fort Worth Star-Telegram with corresponding social media coverage not only spread the word about the business and generate additional driver applicants, it garnered the attention, and financial investment, of Dallas-based real estate developer and businessman, Ross Perot, Jr. The continued exposure through traditional media outlets resulted in exponential exposure on social media channels, helping the company recruit and grow.