Robin Birnbaum

For over 20 years, Robin Birnbaum and her firm, Image Impact, have supplied creative and effective promotional products for Fortune 500 companies, international financial institutions, primary municipalities, top universities and colleges—and just about any other type of company you can think of. “Promotional products are not just everywhere—they are the best advertising possible,” says Robin. Lip balm, fun electronics, personalized Post-Its, cups, wearables, eatables—if you can think of it, we can put your company’s name on it, she adds. “What’s best,” she notes, “is that promotional products are tangible too. “They engage with your client’s senses. Quite simply: people love them.” Consider the following: 8 out of 10 people own at least one promotional product, and nearly 100% of people surveyed said they would go out of their way to get one. What’s more, they’re multi-functional—in that they are great for employees as well as clients, explains Robin. Everyone loves getting them, because the good ones are useful: 80% of people keep them for over a year. And they get the job done: 9 out of 10 people recall the brand on the product and nearly as many recall the message. Robin notes a company key goal: building her clients’ brand visibility as well as their customer loyalty. Another: Increased corporate productivity and motivation. Carefully planned campaigns with in-house, top-brand products for prizes and awards are highly effective. “With promotional products, you can target specific demographics on the nose.” “There are over 17,000 promotional product companies in the U.S., but very few of them do what I do,” Robin says. “Anyone can sell you mugs, pens, and t-shirts for cheap. I’m not in the cheap business. I’m in the results business. Actually, more importantly, I’m in the relationship business. “I have a relationship with my clients. I have your back. I’m on your team—and we play to win.”